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Evolution Gaming CEO Martin Carlesund believes the majority of casino revenue will be digital in the future, though he warned the “online evolution has just started.”
Discussing the lack of land-based casino activity during the COVID-19 pandemic, Carlesund says outlooks may have shifted in the retail and casino sectors towards a more favourable view of the digital space.
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While as much as 90% of pre-pandemic casino revenue remained offline, according to the executive, he projects the landscape will be significantly different in the long term.
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The Evolution Gaming CEO tells Gambling Insider: “The biggest changes will be in markets that are heavily dependent on land-based. Now they’ll see that, if they would have had online, they would actually have some revenue.
“New Jersey, for example, is doing a lot better than Nevada. That is the big change. The landscape will be a little bit different going forward.
“In total, 90% of revenue in casino is still land-based and 10% is online; 2-3% is live. So really the online evolution has just started. In the future to come, I think 50-70% of casino will be online.
“Maybe this [pandemic] has increased the speed a bit but the potential has always been there for online casino in general.”
Carlesund was speaking exclusively to Gambling Insider for the cover feature of its July/August magazine, where you can read more from the Evolution Gaming CEO.
Evolution Gaming was established in 2006, which was relatively late in online casino terms. Many other developers had already been around much longer and the first live casinos had been established by Playtech and Microgaming already. But Evolution wanted more and they wanted to become the very best.
They signed their first deals with major customers in 2007, among them Gala Coral, William Hill, Expekt, PartyGaming and GVC. Every year since they’ve managed to sign new deals with more online casinos, who also wanted the very best.
As a result the developer had to open new studios, already quadrupling in size in 2009. Evolution Gaming has studios in Riga, Latvia, as well as in Malta. Their studio in Riga is massive, accommodating more than 100 live tables on nine floors.
The Malta studio is much smaller and focuses on native language tables, which means here you can hear dealers in German, Italian, Swedish, French and other languages to accommodate the needs and wishes of their customers.
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Evolution has received many prestigious industry awards and is one of the online casino game developers that boast by far the most licenses, guaranteeing safety and fairness to their customers.